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The curious and intriguing PANTONE 17-3938 Very Peri activates our creativity, helping us to accept the redefined terrain of possibilities. PANTONE 17-3938 Very Peri rekindles thankfulness for some of the virtues that blue signifies, complemented by a new perspective that resonates now and casts a new light on what lies ahead.

We are indeed living in a period of metamorphosis. PANTONE 17-3938 Very Peri is a metaphor for the contemporary global mindset and the shift we are seeing. Our notions and standards are not the same, shifting as we arise from a period of deep aloneness. Because of this, our digital and physical lives have connected in new ways.

The existence of digital design makes it possible for us to challenge what we know of reality by helping us to join a dynamic virtual environment. This entry creates a space where we can allow ourselves to experiment, developing fresh ideas for color combinations.

Design Highlight for 2022: “Very Peri”

PANTONE 17-3938 Very Peri emphasizes the crossroads of modern life and how it intersects with the notion of how fads in the design world and the digital space are manifesting in the actual world we live in and vice versa. This is, of course, thanks to gaming patterns, the growing popularity of the metaverse, and the growing artistic community in the digital environment.

According to Laurie Pressman, the Vice President of the Pantone Color Institute, the Pantone Color of the Year represents what is happening in our global society, indicating what people are asking for that color might answer. Pressman also added that this is the first time in the history of the Pantone Color of the Year educational color program that they have created a new color to highlight worldwide innovation and transition.

“The richness of this new red-violet-infused blue hue emphasizes the enormous possibilities that lie ahead of us as society continues to embrace color as a crucial form of communication, a method to convey and affect thoughts and emotions, engage and connect,” said the Vice President.

PANTONE 17-3938 Very Peri has a vibrant, cheerful attitude and dynamic presence stimulating bold innovation and visionary presentations. Vey Peri exemplifies the attributes of the blues while at the same time having those intense violet-red undertones show through.

More About Pantone Color of the Year

Choosing the Pantone Color of the Year involves a lot of time when it comes to consideration, review, and trend research. Pantone’s color specialists at the Pantone Color InstituteTM scour the globe yearly for new color inspirations to arrive at the annual selection.

These may be the entertainment sector and upcoming films, touring art collections and new artists, clothing, all aspects of design, famous tourist destinations, as well as new playstyles, lifestyles, and socioeconomic situations. New technologies, textures, materials, and effects that alter color, as well as relevant social media platforms and even future athletic events that draw global attention, may all have an influence.

Pantone’s Color of the Year has always influenced many things, among them, product development and purchasing decisions in diverse scopes of our daily lives for the past 23 years, including clothing, household goods, artistic work, packaging design, and graphic arts.

Using Pantone Color of the Year In Your Packaging Design

Many packaging companies keep up with color and design trends. Using the color on the packaging tissue paper might do you a lot of good as it may give your customer an unforgettable unboxing experience. Whether you intend to use the color on the primary product packaging or for your inner packaging, involve your custom packaging provider for the best results.

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